Purposes of data processing and legal basis
We process personal data from you and other persons, to the extent permitted and deemed appropriate by us, in which we (and sometimes third parties) have a relevant legitimate interest for the following purposes:
- Providing information about offers, services, websites and other platforms where we have an online presence
- Communicating with third parties and processing their queries (e.g. applications, media queries)
- Examining and optimising needs analysis procedures for the purpose of directly addressing customers, as well as collecting personal data from publicly accessible sources for the purpose of customer acquisition
- Advertising and providing information about our services and offers (including conducting events and sending the annual report) if you have not refused permission for the use of your data (if we send you advertising as a current customer, you may refuse permission at any time and we will place you on a list to block the sending of further advertising)
- Safeguarding our operations, in particular our IT, our websites and other platforms
If you have given us consent to process your personal data for specific purposes (e.g. when you register to receive newsletters or submit other requests via online forms on our website), we process your personal data within the scope of and based on this consent, unless another legal basis or other legitimate grounds exist.
We are legally obliged to inform the general public about IP rights valid in Switzerland and the personal data associated with them.
Cookies/tracking and other technologies in connection with the use of our website
Cookies und figurative elements
We typically use cookies and other similar techniques which can identify your browser or your device. A cookie is a small file which is sent to your computer or stored automatically on your computer or mobile device by your web browser when you visit our website. If you visit this website again, we can then recognize you even if we do not know who you are. In addition to cookies which are only used for one session and are deleted after your visit to the website (« session cookies »), permanent cookies can also be used to save your user settings and other information for a specific duration of time (e.g. two years). However, you can adjust your browser settings so that it rejects cookies, only saves them for one session, or deletes them after a set time. Most browsers are pre-set to accept cookies. We use permanent cookies to better understand how you use our offers and content. If you block cookies, it is possible that certain functions (e.g. language options) will no longer work.
To the extent permitted, we sometimes integrate visible and invisible figurative elements into our newsletters and marketing emails which, when retrieved from our servers, allow us to know if and when you have opened the email. In this way, we can also measure and better understand how you use our offers, and can tailor them to you. You can block them in your email program.
Google Analytics
We sometimes use Google Analytics on our websites, which is a service by third parties that could be located anywhere in the world (in the case of Google Analytics, it is Google LLC in the USA, www.google.com).
Google Analytics allows us to measure and evaluate the use (non-personal) of the website. For this purpose, permanent cookies are also used, which are set by the service provider. The service provider does not receive any personal data (and does not store any IP addresses) but can track your use of the website, combine this information with data from other websites you have visited and are also tracked by the service provider, and use these insights for its own purposes (e.g. to tailor advertising). If you have registered yourself with the service provider, then this service provider also can identify you. The processing of your personal data by the service provider is therefore the responsibility of the service provider in accordance with its own data protection provisions. The service provider merely informs us as to how our respective website is used (no personal information about you).
We have activated IP anonymization on this website, which means that the IP addresses of visitors to the IPI website that must be sent to the Google Analytics server are automatically shortened by removing the final digits within a very short time.
For more information, see Google Marketing Platform.
The rights you have over your data
If you have an account or if you have left comments on the site, you can request to receive a file containing all the personal data we have about you, including the data you have provided us. You may also request the deletion of your personal data. This does not include data stored for administrative, legal or security purposes.